RETROSPECTIVE 2019 / FORWARD 2020
As at the end of every year, Flaneurz revisits its journey for you, partly influenced by your feedback. Here you will find the changes you have inspired.
© Flaneurz
/EXPANSION OF THE OFFER
Our development is enriched by your suggestions, the customization of your rollers was one of them, and we have responded to it.
Personalization
Since June, you can choose a monochrome rolling part (white or black) or prefer the Customization option. For €40, you can determine all the colors: trim, plate, wheels, and front stops. The "Customization" tab on each product page presents all the possibilities.
Inspiration for Personalization
/TOWARDS A MORE RESPONSIBLE OFFER
We are committed to veganism and clean production. We aim to prioritize collaborations with shoe brands that adhere to these manufacturing processes.
© Amaury Cibot
/TWO NEW COLLECTIONS
/AWAKE - Collection Spring-Summer : “ Walking, rolling, running... Everything is sensation. ”
Inspired by a desire for elsewhere and freedom, this collection includes four shoe models, adaptable to our three ranges of rolling parts (First, Iconic, Premium). The campaign is captured in Deauville by Amaury Cibot
/Puma Suede Olympian - Blue White
/R/EVOLUTION - Autumn-Winter : “ From now on, put the city at your feet. “
The Fall-Winter collection includes nine models. We feature new Vans, the inclusion of a Jordan, and the return of a previous model.Veja. Anthony Finocchiaro devant, Najete Kada et Thomas Picard Behind the lens, our ambassadors support us in creating the campaign.
/CONVERSE ONE STAR - VAPOR LEMON
© Direagency / Aurélie Chantelly
/VISIBILITY PARTNERSHIPS
clichés DireAgencyThese eyewear designers are captivated by the Flaneurz project and the retro appeal of quad rollers. The photos are shot by DireAgency. During the summer, we offer our two communities the chance to win one of their sunglasses models to celebrate this partnership
mode et le sport Casenoire This video combines dance and urban culture, where fashion and sports come together in a natural partnership. It is directed by Casenoire and features dancers Sophie May (who would later become our AWAKE ambassador) and Junior Steve. The photos are by Aurélie Chantelly. Sophie May AWAKE) et Junior Steve Aurélie Chantelly
© 1998
For their back-to-school campaign, we find “le Slip” in a gymnasium as a nod to American students. Roller skating is part of their culture, and our two brands intertwine. In Veja V-10 Nautico, this sporting shooting howcases French craftsmanship!
© Flaneurz
/OUR POP-UP STORE
our pop-up Christmas shopPigalle, a Parisian neighborhood steeped in urban culture, will host our Christmas pop-up store from December 12 to 15. Located on Rue Duperré, visitors can explore detachable rollers and upcoming new releases. It's a chance for everyone to share a special moment with us.
one Saturday per month meeting Alongside our pop-up events, we continue to open the doors of our Skatelab one Saturday per month. Additionally, appointments are available by reservation during the week.
© Flaneurz
/ROLLERS PARTIES
This year again, we danced on roller skates in every corner of Île-de-France. At the heart of the Flaneurz project is the desire to pass on the roller spirit during the events we organize. This was the case at the Fertile City, to Ephemeral Point, during the Pitchfork Festival else les Soleillades 2019
/COMMUNICATION
The Flaneurz Team is expanding its web influence and opening its Pinterest account. We are developing the universe of the flâneur as well as that of anyone who has chosen roller skating to get around, have fun, and escape. We offer customization inspirations, a guide of roller sport ...
We are also working on our network Twitter et LinkedIn, in order to offer you a complete experience.
© Tinuke / Anthony Finnochiaro
/NEW BRAND AMBASSADORS
Our ambassadors shine a light on Flaneurz worldwide. This year, we welcome four new members to the team.
Dancer, quad skating instructor, and event creator within her own company. Play Tone, Tinuke She dedicates her life to spreading positive vibes within the London roller-skating scene. She skates in Reebok x Flaneurz, and regularly offers tutos of sport about Flaneurz son Instagram !
Jammer for VRDL eand the Australian team, Sarah is a roller derby player renowned on the international scene. Equipped with a pair of Fila T1 Mid from the Premium range, you can spot her between Melbourne and Sydney.
/Coco
An American living in Germany, Coco is a yoga instructor and roller workshop organizer. She is also active on YouTube, where she shares advice and recommendations on various equipment. For example, you can find a video titled 'First Impressions of Flaneurz.
A member of the BlackRocks group and the face of the R/EVOLUTION campaign, Thomas is a renowned figure skater. His career has taken him to world competitions in multiple categories.(long, short program, group...). He skates in Nike Air Force One
/PRODUCTION
Our system has been functional and patented since 2015, and it continues to evolve. For example, the 'Topy' piece on the front mechanical system has been removed. We regularly update the article aimed at presenting notre savoir-faire so that you can stay informed about these modifications. We are also expanding our Research & Development team to successfully drive the product's evolution.
/SOCIAL
our connection with roller skatingA few months ago, we shared our connection to roller skating with you. Today, new team members have joined us to support our international development in areas such as marketing, operations, supply chain, client success, and communication.
Following the recruitment drive, the workplace wellness policy has been reimagined: team lunches, roller-skating learning sessions, and 'apérollers' now brighten the daily lives of the team. These activities foster team cohesion. Johanna, our Chief Happiness Officer, even recorded a podcast with the weekly publication Le Point to share her initiatives. The Point
We strive daily to reduce waste in our production. We request that tape usage on boxes be minimized to make recycling easier, and we remove any tape found on boxes. Our communication materials are printed on recycled and recyclable paper. Similarly, our packaging is being redesigned to eliminate all plastic..
My City, Our Ideal Innovation Generation 2019 Entrepreneurship in the Territories: France Has Incredible Talents!
Flaneurz celebrates its fifth anniversary on December 19. Thanks to you, we continue to guide the brand toward new goals. By choosing to join the Clique, you embrace sustainable urban mobility. You help us address the challenges of tomorrow’s cities—let’s keep moving forward together.
© Flaneurz
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RETROSPECTIVE 2019 / FORWARD 2020