THESE SNEAKERS THAT STAND THE TEST OF TIME

THESE SNEAKERS THAT STAND THE TEST OF TIME

All sneaker brands are characterized by their iconic models. Today, we are reviewing the most legendary cuts from Adidas and Puma, diving back into the history of their creation.

/The sporty look with the timeless three stripes

Stan Smith, Superstar, but also Forum, Profi, or Pro model, the sneaker brand with three stripes boasts more than one iconic silhouette.

Since the late 1960s, the German brand has specialized in sneakers dedicated to athletes, particularly basketball players. The Adidas Profi were created in 1969, a high-top model characterized by its lightness and materials. It is the first Adidas sneaker to use nubuck, a full-grain leather that provides a velvety touch, which was original on the courts at that time.

Adidas reintroduces the Profi to the forefront in 2012 as a limited edition. After a wave of nostalgia from sneakerheads, the model falls back into the archives. In 2020, the brand markets the Profi in two unique colors: white leather and black suede. Each features the same details in gold aluminum, a thick rubber outsole, and a perforated toe.

About twenty years after the creation of the Profi, Adidas designs the Forum model. Born in 1984, it is part of the Adidas models designed for basketball. In its category, it is the first pair to be sold in three cuts: low, mid, and high. Unlike the classic Adidas Stan Smith, the Forum runs larger to ensure optimal comfort and performance on the court. In its high version, this sneaker is adorned with leather around the ankle, intended to stretch over time to make the pair even more comfortable. The adjustable Velcro strap is designed to provide players with support and stability.

In 1984, Michael Jordan established it as an iconic silhouette of the 80s by wearing them during the United States Olympic Trials. Throughout history, many artists have contributed to the revival of this reference: Bad Bunny, Kerwin Frost, and Jain.

At Flaneurz, the Adidas Profi in white leather and the Adidas Forum White sare reinvented as detachable roller skates and can be discovered with the offer Prêt-à-Rouler and​ Change Your Shoes Collection.

/VOYAGE CALIFORNIEN EN PUMA

The brand with the leaping feline, founded in 1948, also positions itself in the market for sneakers intended for sports practice.

In 1983, she collaborates with tennis player Guillermo Vilas and launches her Puma California sneaker line. The idea is to attract tennis players with a comfortable pair that ensures the optimization of their performance. Puma then adopts a specific manufacturing process: the California method, dating back to the American Civil War.

At that time, women worked in factories in place of the men who had gone to war. Lacking the necessary strength to operate the assembly machines, the female workers developed a handmade manufacturing technique that only required a sewing machine. Thus, the shoe is made up of only two parts: the upper part of the sneaker and the sole. The upper is worked inside out and initially sewn to the lining, then assembled to the sole.

More than 100 years later, this manufacturing process is adopted by the shoe industry. Puma equips itself with a spraying machine to imitate this unique manufacturing method in a modern version. The Puma California tennis shoes achieve great success on clay courts before falling into obscurity to make way for other classic styles such as the Puma Suede or Thunder.

The California line is reborn in 2019 with a modern look and a new face: Selena Gomez. A new identity is formed: the name shortened to "Puma Cali," new designs adorned with a thick platform reminiscent of 2010s trends and multiple colorways. In recent years, retro charm has captivated many sneakerheads. The successes of models like the New Balance 550, the Adidas Forum and of course the multiple variations of Puma Cali only confirm it.

Finally, the Puma Carina, It is a recent model that was born in 2019, whose ancestor is none other than the famous Puma California lineage. The retro vintage look of the California is enhanced by a thick rubber sole. This sneaker, exclusively for women, is also inspired by the atmosphere of California's coastal cities in the 1980s. The Carina features Soft Foam+ technology in the insole to provide flexibility, superior cushioning, and maximum comfort.

The sneakers from the Cali collection have captivated the Flaneurz team since our first official collaboration with Puma. We have envisioned them as detachable roller skates to stroll through the city in style. Simplicity with the Puma Cali Kaki Beige or festival of colors in Puma Cali Multicolore White ? The choice is yours. The Puma Carina are also available with the offers Prêt-à-Rouler and​ Change Your Shoes Collection.

Today, you have the opportunity to rediscover these iconic models. Thanks to Flaneurz's unique system, combine the retro look of this selection of sneakers with gentle mobility.