RETROSPECTIVE 2020 / ONWARD 2021!
First line of Ready-to-Wear, new pairs of detachable roller skates, increasingly exciting partnerships, the move from La Courneuve to Pantin… There have been many events this year. As the Clique grows a little more each day, let’s take a look back together at the advancements and new developments that marked Flaneurz in 2020.
/EXPANSION OF THE OFFER
THE READY-TO-WEAR LINE
Since January 2020, it has been available in our store and in our e-shop. It includes a canvas bag, un tee-shirt and one sweatshirt. Discover our iconic navy blue and a pair of embroidered Flaneurz on the pieces or screen-printed on the bag. Minimalist, the collection is unisex. To learn more about the composition and eco-friendly manufacturing, we invite you to read this article.
THE GIFT CARD
Ideal for pleasing your loved ones while giving them the freedom to choose their favorite detachable rollers. Our gift card comes in two forms: the physical version, delivered within a week, and the e-card for those who are more impatient. The recipient just needs to follow these few steps to receive his gift.
FOUR NEW COLLECTIONS
JUntil 2019, we offered two collections per year. In 2020, we moved to four, one for each season. Each collection features four new models of detachable rollers, adaptable to our three ranges of rolling parts (First, Iconic, Premium). If you are subscribed to our newsletter, You will be able to obtain these pairs exclusively one week in advance.
Each campaign, consisting of a video and a lookbook, introduces you to a collection and a universe. Our 2020 campaigns are captured by Amaury Cibot et Carré Rond Vision, and with the help of Stefano Toscano et Anthony Finocchiaro for the winter campaign.
Playful, this collection welcomes the first rays of Parisian sunshine, allowing everyone to express their personality both during the day and in the evening. A favorite for the Veja V-10, as well as the iconic Vans and Nike models born in the 80s.
/VEJA V-10 LEATHER - EXTRA WHITE
/VEJA V-10 SUEDE - MULTICO NATURAL ROSE
/NIKE EBERNON PREM - PINK FOAM
Rediscover here a campaign that was created in our future premises before the renovations. It embodies the desire to move forward, to rise stronger, more alive. It is a season animated by two Veja and two Adidas Court Vantage worn by the dancers of the inefficient company.
/VEJA V-12 B-MESH - WHITE INDIGO ORANGE
/VEJA V-10 LEATHER - WHITE JAUNE
© Amaury Cibot
In autumn, the wanderers are playful. The architecture slips away beneath their feet. Their paths intersect, diverge, and draw closer. The meeting of Sophia Vesna et Kemo Ivory, Strolling with flaneurz on your feet is inevitable.
/NIKE COURT BOROUGH MID - BLACK
/ADIDAS AMERICANA HI - WHITE BLACK GREY
/VEJA V-10 LEATHER - BLACK WHITE
© Amaury Cibot
The desire to cross borders and escape has never been stronger. Solenn and Jonathan Pilar, stylish, stroll and tease each other playfully. in the Parisian streets while Jon Larrucea et Anthony Finocchiaro make us discover the Mediterranean atmosphere of Barcelone, more street.
/VEJA RORAIMA - WHITE NATURAL BUTTER
© Amaury Cibot / Stefano Toscano / Anthony Finocchiaro
/PARTENARIATS DE VISIBILITÉ
The Flaneurz community is expanding, and we are thrilled that you are sharing your experience on social media. Personalities have naturally chosen our detachable rollers and are shining a light on the brand internationally. Here are a few of them:
Indy Jamma Jones is an American skater known for her tutorials for beginner skaters and her vlogs. She has tested our detachable rollers, des Nike Air Force 1 Black in the Iconic Black range, and was captivated by our concept.
This skater has perfectly integrated our detachable rollers into her colorful and vintage world. On her TikTok (over a million views), you will see her strolling through the streets of Los Angeles equipped with her pair Custom Nike Cortez in Premium range.
Damon Dominique shares his adventures and his view of the world on YouTube, particularly his perception of France as an American. Determined to improve in roller dance, you will see him groove with his pair. Custom Puma X Rhude equipped with the Iconic range.
Her smile and energy will energize you for the day. A former dancer, she took up roller skating to continue expressing herself creatively. She skates in Nike Air Force 1 White in the Premium range.
/LA MARQUE FLANEURZ
LA CLIQUE
The Flaneurz Team is expanding its web influence by creating an account Tik Tok with over a million likes and ten million views. Since February 18, 2020, she has been sharing spontaneous and sometimes exclusive content of moments on detachable Flaneurz roller skates.
The Team strives to stay close to its community, the Clique, especially during this destabilizing period. We have transformed our habits and way of life to adapt to health measures in order to make them less burdensome in daily life. Thus, we have enjoyed exchanging ideas with you during the talks on our Instagram account. We have presented to you our old et nos new locals in live question/answer sessions about our expertise. It was an honor to introduce you to and share the journey of Candice Heiden, Marawa et Morgan Weske who are figures in roller skating. The workshops have enlivened your confinement with, among other things, the roller dance class by Jean-Marc Gravier and a roller fitness class par Tinuke. Finally, you have learned more about our product in our FOCUS.
L’IMAGE
Throughout the year, we have implemented our graphic charter across all Flaneurz platforms. To make your experience more enjoyable, we have enhanced them with an increase in visual content (photos, videos, animations). The redesign of the home page and of the page know-how were major projects of 2020. This charter applies even in the Flânerie (our premises) and our tutoriel which teaches you how to clip and unclip your detachable Flaneurz skates.
LA FLÂNERIE
Our move in July from La Courneuve to La Flânerie in Pantin marked a turning point. It meets our need for space to produce your orders and accommodate a growing team. La Flânerie includes two spaces: the Sk8Lab and the shop. The Sk8Lab houses the production workshop and our offices. It is the place where our products are designed and manufactured, and where the company is managed. Since December 2nd, we have opened the doors to our first permanent store. In addition to being able to try on and purchase your detachable roller skates on-site, you will have access to exclusive pairs and you will discover our museum there.
@Appear Here
/LA PRODUCTION
The move allowed us to rethink the production flows in the Sk8Lab. We improved the layout of the workshop and invested in new machines. In the long run, we aim to minimize production times and deliver your detachable Flaneurz rollers to the carriers as quickly as possible. Furthermore, your feedback remains our primary source of improvement. We think daily about improving our product.
If you ordered this year, you may have experienced a delivery delay. With the COVID-19 pandemic, soft modes of transport (bicycles, rollerblades, scooters, ...) have developed, resulting in a global shortage of spare parts supply. We have been affected by a stock shortage of plates and wheels from our suppliers. We ask for your understanding regarding this delay. Nevertheless, please be assured that we have done our best to be attentive to your needs and to fulfill your order as quickly as possible.
© Amaury Cibot
/SOCIETAL
Our desire to participate in the activity and dynamism of the Seine Saint-Denis department has been expressed through the creation of new positions. Our team now includes :
- a Supply Chain / Purchasing / Sourcing Coordinator, François Le Luhern
- An Administrative and Financial Assistant, Abdoulaye Bagayoko
- a Junior Developer / Apprentice System and Network Administrator, Nassim Ben Jemaa
- An Art Director, Thomas Sender
- a Marketing Assistant, Eva Blumen
The Team has created and strengthened strong bonds during a seminar in early summer, roller outings, Family Fun Days, and other activities outside of the Flânerie.
/OUR COVID-19 SOLIDARITY LOTTERY
We organized a solidarity lottery with the association Doctors of the World who fights to heal, testify, and defend the right to access care. €3395 have been raised and 194 participants have tried to win:
/One Ready-to-Roll Pack Veja V-10 Leather Extra-White
/One transport leash
/The whole of our Ready-to-Wear collection (canvas bag, t-shirt, and sweatshirt)
Thank you again for your participation, and congratulations to Christina.
We want to encourage responsible consumption. We have joined the collective Make Friday Green Again with over 1000 French brands and we are committed to not to offer promotions during Black Friday.
Concerned about our environmental impact, we minimize our waste in production as much as possible. We recycle all cardboard. That is why we ask you to limit the use of tape on the packaging of the shoes you send us (offer Custom) and we encourage our suppliers to do the same.
/LES INTERVIEWS DE L'ANNÉE
Dans le podcast Created with In Seine Saint-Denis, Florian Gravier takes you on a tour of the Flânerie. Dive into his narrative that explains our choice to stay in Seine Saint-Denis. While those who succeed often leave popular neighborhoods, it seemed important for us to participate in the activity and maintain the short supply chain that has been established.
@ Bruno Levy pour In Seine-Saint-Denis
In April, Flaneurz is featured on the cover of Odyssées d’Entrepreneurs, a monthly magazine that delves into the heart of entrepreneurial reality. Florian goes into detail about the beginnings of Flaneurz, how the idea took root, and the journey undertaken to bring it to life.
@Odyssées d'entrepreneurs
L’interview from Juste Mieux, a 100% video and positive media that inspires a desire to go green and brings a smile. Florian shares unusual anecdotes, such as the confiscation of his skates by the police in Venice, which pushed him to embark on the adventure and co-found Flaneurz, "a company that makes dreams." It is also an opportunity for him to remind you of all the benefits of roller skating.
/EN AVANT 2021
It’s a year rich in colors, full of adventures, exchanges, and progress, that is coming to an end. Flaneurz is blowing out its sixth candle today. The whole Team is excited to kick off 2021 with you. Launch of a new product, new ready-to-wear line, … Get ready!
and then Add to Home Screen.
RETROSPECTIVE 2020 / ONWARD 2021!