RETROSPECTIVE 2018 / FORWARD TO 2019!
The year has been full of surprises, events, and lovely collaborations with detachable roller skates. We continue to go further, to grow, and to meet your desires.
© Flaneurz
/PRODUCT RELEASE: THE ARRIVAL OF THE FIRST RANGE AND CUSTOM READY-TO-ROLL
We have offered you two new options for your detachable Flaneurz roller skates.
/The First range : Revealed in May, it made a remarkable entrance. You have the choice of three ranges of rolling parts. After Iconic and Premium, we decided to launch First. Accessible, stable, comfortable, and monochrome, it is suitable for skaters looking to get started with roller skating in optimal conditions. It features an injected plastic plate with a significant wheelbase (the distance between the front and rear wheels) and wide trucks that provide more stability. The wheels are suitable for all types of surfaces.
/Prêt-à-Rouler Custom : during Kickstarter in May 2015, we began the adventure of personalization. After this first success, we launched Change your Shoes Custom. Since September, we have been offering you the opportunity to transform your personal shoes and customize your rolling part (color of the trim, wheels, plate, or front brake) with the pack Prêt-à-Rouler Custom.
© Flaneurz
/THREE UNIVERSES, THREE CAMPAIGNS
Capsule Glitter : “Make the eyes of those you meet shine ”
The Glitter capsule was released in March. This model of detachable rollers Flaneurz exclusive consists of a pair of Veja V-10 Glitter, with a fine layer of glitter over the entire rolling part, and luminous wheels. This model is currently sold out.
© Flaneurz
Spring-Summer 2018 / Faraway : “ Summer is experienced far away, towards new horizons ”
On May 15, our new Faraway collection was born, featuring eight unique models from the Ready-to-Roll and Change your Shoes Collection. This travel-themed campaign has taken you to the four corners of the world with your detachable Flaneurz rollers..
/Veja V-10 Extra White - Swedish blue
/Reebok Freestyle - Milky White
/Converse Pro Leather 76 Mid - Dark Sangria
© Amaury Cibot
Fall-Winter 2018 / Own Flaneurz : “Shape your Flaneurz to your image, adapt your style to your desires”. ”
Following the success encountered by Change your Shoes Custom, we have expanded the customization options for the Ready-to-Roll offer since September. (Re)discover the mindset of the wanderer meandering through their desires by watching our video launch in partnership with Carré Rond Vision (production), It's About LA (modèles), Faguo (sneakers) and Number 27 (music).
© Flaneurz
/COLLABORATIONS
In October, we collaborated with Reebok. For the reissue of vintage models, particularly the Aztrek OG, we designed a rolling part that meets the characteristics of this shoe. In Reebok Megastore, we organized a day focused on roller skating and good vibes. After 6 workshops led by the Flaneurz ambassadors, we shared a 90's themed evening. Retrouvez la vidéo ici.
This detachable roller capsule Reebok x Flaneurz is available only on our website, in 12 copies. Some models are still available.
As autumn sets in, Puma has introduced a new colorway for his/her basket Cali. We have designed detachable roller skates to celebrate California. Offered with a rolling part First, this pair of Puma x Flaneurz delighted the influencers present at the private #CaliRollerParty on November 7th.
Shoe transformation is our expertise. We add value by offering a new functionality to your favorite pair. Prestigious brands seek us out to equip their iconic models. For the past few months, we have been collaborating with a major French saddlery house...
© Naïs Bessaih
/ RASSEMBLEMENTS SPORTIFS
This year, Flaneurz met with roller sports enthusiasts. Present at the Men's Roller Derby World Championship In Barcelona in April, we were also at the World Figure Skating Championships in Vendée in October. During these events, the success of our detachable rollers remains undeniable..
/COMMUNICATION
/Open Doors
We organized an open house at our Sk8Lab. This allows you to discover the production chain and the steps involved in making your pair, thanks to the skills table (exploded view of the product). In addition to discussing your expectations and needs, you will clip/unclip before leaving with your favorite detachable roller skates.
For the past few months, we have been opening our schedule for you to choose your time slot from Monday to Friday.
/Launch evening of the new collections / Pop-up shops
Each collection launch evening was followed by a pop-up shop to allow you to join the clique. We have taken over the W Paris - Opéra numerous times: for the launch of our Glitter capsule at Brûlé (private bar), the First range and The Custom Ready-to-Roll Offer for the Roller Week.
In May, we traveled to Bordeaux within Darwin, The Ecosystem to present our Faraway collection.
Whether it is to the Galeries Lafayette for our concept store, at Concorde Atlantique to roll you through the evening, to La Recyclerie to make you dance during skate happy hours or even at La Montgolfière for our Christmas pop-up shop, we are proud to have rolled alongside you.
© Create Lamine
© La Montgolfière
/AMBASSADORS
The Flaneurz ambassadors are our beta testers and representatives. New ambassadors have joined us..
Equipped with Custom Premium Ready-to-Roll, Alexis Contin arrived in October 2018. Specializing in speed skating, Alexis is an internationally medaled athlete. His career has taken him to the Winter Olympic Games in Pyeongchang..
Multidisciplinary skater who started with aggressive skating, Anthony has been with us for several months. Wearing Fila Cage Socks, he roams the streets of Barcelona, Los Angeles, and Paris with his detachable rollers..
Najete is a medal-winning artistic roller skater, a member of the collective SkateXpress and also coach in the club from Brie-Comte-Robert for the artistic section. After several victories on the French circuit, Najete has competed internationally.
/Amandine Etelage
Amandine is a member of the collective SkateXpress and vice president of the association Miss’ile, roller dance group honoring the female gender. This Parisian roller dancer inspires the desire to dance on roller skates.
We are proud to welcome them to Laurence Sabas, Jean-Marc Gravier, Poupa and Chloé Seyres.
/PRODUCTION
The production of your detachable rollers takes place in our skatelab. La Clique designs, manufactures, and ships your orders internationally..
We work with partners who have extensive expertise in their market: Roll Line, Sure Grip, Kryptonics ou encore Sidas and 3M. These companies offer technical solutions derived from the high-tech industry.
With the launch of First, we chose to collaborate with the brand Rio Roller for the plates.
/SOCIAL
The Flaneurz adventure is primarily about you and us! It also involves many partners and organizations: La Pépinière de La Courneuve, Initiative Plaine Commune, BPI... We also respond to external requests. Johanna Sanchez-Laurenté, communication officer and chief happiness officer, for example, led a conference on "Happy Management" for students from theISCOM. Florian Gravier, co-founder, has participated in events to share his entrepreneurial experience at Première Vision IFM (The Made in France Meetings), Société Générale Entrepreneur, and at the Salon des Entrepreneurs. Additionally, he has been elected ambassador.“ In Seine Saint-Denis ” for its contribution to the dynamism of the area.
The group is also committed to organizing roller events to promote cohesion and sharing within companies. We have initiated the Talents of W Paris - Opéra in June and we visited the Taste Troublemakers in La Bananeraie (Michel et Augustin) last September.
Since the start of the school year, we have also launched an offer B2B event management.
We believe it is possible to revolutionize non-motorized urban mobility by making it active, fun, stylish, and eco-friendly. Our first product, detachable roller skates, addresses the challenges of tomorrow's city. And other projects and inventions are already motivating us..
© Antoine Ott
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RETROSPECTIVE 2018 / FORWARD TO 2019!