RETROSPECTIVE 2017: ONWARD TO 2018

RETROSPECTIVE 2017: ONWARD TO 2018

2017 has just passed, providing Flaneurz with the opportunity to reflect on a year filled with new offerings, products, collaborations, and events... It is with you that all of this has been achieved, because together, the road seems smoother.

/PRODUCTS: READY-TO-ROLL

• The Ready-to-Roll Collection offer: You have the choice between treize modèles from our product releases (Adidas Top Ten, Nike Air Force One ... ) or from our collaborations (Veja x Flaneurz). If your preferred model is out of stock, we offer to notify you when it is restocked in your size. If not, we encourage you to explore other shoe options.
• The Prêt-à-Rouler Custom offer: We introduced it during Black Friday 2017 following numerous requests from you and after successful trials during our Kickstarter campaign in May 2015. The offer is currently in the pre-launch phase with our success clients (email, Facebook messaging, Twitter DMs): you can now create an exclusive model using your own shoes. This offer will be officially launched later this year.

If you have any questions, do not hesitate to write us an email at [email protected]

/PRODUCTS: CHANGE YOUR SHOES

• Order transformed shoes from our collections with Change your shoes : Collection.
• Send your shoes, Flaneurz will transform them with Change your shoes : Custom.

Stroll around with the sneakers of your dreams on the weekend and extend the pleasure during the week by going to the office in street shoes..

Campagne

Capsule F : " If our feet were fluorescent, it would be the earth that would illuminate the sun “

The year 2017 got off to a flying start with the capsule collection “ Capsule F  “. A collection that reflects the spirit of the Flaneurz Clique: fun, quirky, and dynamic. You’ll spot 15 luminous skaters in South Korea, Japan, Australia, the USA, France, Germany, Slovenia, and Israel. Don’t forget to protect your eyes!

Spring-Summer 2017: “When the sun shines on the big city “

In spring, the sun stripped the city of its clothes with its incandescent gaze. Concrete beach, asphalt boulevard—the city was transformed. Flaneurz has prepared a summer season full of surprises and strolls. Three exclusive models make up the collection /Summer 2017 “ Unfollow “ : la Vans Sk8-Hi Reissue Zip - Dress Blue, la Vans Sk8-Hi Reissue Zip - Port Royal and the flagship model resulting from our Flaneurz x Veja collaboration : Veja V10 - Extra White Nautico Pekin.

Fall-winter 2017: "If nothing matters, everything becomes important "

At the start of the new season, we wandered through the hidden alleys deep within the city. Whether it rained, was windy, snowy, or drizzly, we let ourselves glide freely. It’s a universal concept, no matter our tribe. A call to the freedom of being. Six models make up the collection Automne-Hiver 2017 “ No Matter “ : trois Fila (Fila T1 Mid - Blanc, Fila Cage - Pale Mauve, Fila Cage - Iceberg Green) and three Dr Martens dress shoes (Dr Martens Newton - Black Temperley, Dr Martens Newton - Red Cherry, Dr Martens Cavendish - Black Temperley).

/COLLABORATIONS

Veja x Flaneurz

Flaneurz created a Ready-to-Roll model in collaboration with Veja : Veja X Flaneurz. This collection was designed hand in hand. The shoes are made from organic cotton from Brazil. The leather used is tanned with plant extracts, and the sole is made from natural rubber from the Amazon. The rolling chassis takes on the color scheme of the shoe and complements it.. A few sizes remain available for sale.

Flaneurz x _14TEMPLE_

To create excitement during the Christmas holiday season, BHV Marais invited Flaneurz to showcase its skates in their concept store dedicated to sneakers.: 14Temple. Red brick walls, leather sofas, industrial furniture—everything has been carefully designed to make 14Temple the perfect spot to stroll while enjoying a unique shopping experience.

 

/EVENTS

Doors open :

Throughout the year, Flaneurz invited you to open the doors of its SkateLab. More than just a manufacturing workshop, this is where everything is conceived and defined: collections, communication campaigns, and development strategies. These moments of sharing around this 100% Made in France innovation allowed us to meet your expectations and reveal to you the stages of making the product thanks to the “know-how” table (exhibition presenting an exploded view of the product).

Launch party for new collections / Pop-up boutiques :

Smiles on your faces, skates on your feet, the collection launches were truly festive. The evenings were beautiful, and many of you joined us. At every encounter, whether at the crossroads of mobility urban in Châtelet (Crémerie de Paris), on the field of expression of new trends in Le Marais or in the quartier dynamique of Oberkampf,  Your presence made us proud. You came on foot, and left on wheels! We are delighted to have shared with you a true essence of the values we love during each pop-up store weekend.

/FLANEURZ SKATE CLUB :

650 participants, 200 skate rentals, this second chapter of Flaneurz Skate Club was a success.For five hours, with Flaneurz skates on your feet, you rode and danced, helping to write a new chapter in the history of Flaneurz, all set to the musical selection of Dee Nasty

/COMMUNICATION

Flaneurz won a Clear Channel advertising campaign in the capital, following the award received in the Com'une Start-up competition. This was an opportunity to unveil the flagship model of the collection. -Summer 2017 “ Unfollow “ It was a natural choice. From April 19 to 26, you were able to admire these posters in the Parisian districts before finding the collaboration in retail stores (including Colette, Merci, Galeries Lafayette in Paris, Alex Eagle in London, Anthom in New York, Smart Fashion in Miami, Bailian in Shanghai, Kapok in Hong Kong...) and on our respective e-shops..

Throughout the year, our products have been featured in both French and international press. Aiming to showcase French craftsmanship beyond our borders, we are truly honored by the publications in prestigious magazines (Vogue Germany, NY Mag, Grazia, Elle, L'Officiel…) and the reports aired on national channels (France 2, TF1, M6…).

/PRODUCTION

Each Prêt-à-Rouler model is handcrafted. Over 3 hours of labor and six machines are required to assemble a single pair. To better understand the selling price of each product, it’s important to consider not only the time spent but also the cost of acquiring each component: the pair of shoes, the 2 frames, the 8 wheels, the 16 bearings, and the custom-machined parts.

To ensure optimal skating performance, we have improved the quality of the product based on feedback from our first customers, while maintaining the craftsmanship and high-quality finish.

Addressing the main challenges of Flaneurz and with extensive experience and expertise in their market, we move forward hand in hand with companies that offer quality and reliability.: Roll Line, Sure Grip, Kryptonics or again Sidas et 3M  that offer technical solutions from the high-tech industry. New partners are on the way to make your Flaneurz even more high-performance!

/SOCIAL

Since the beginning of the adventure, we have been surrounded by partners and organizations that bring us a lot. In return, we respond to requests we receive from higher education institutions, such as the Arts and Crafts ParisTech (Great French engineering school), l’ISCOM (Higher Institute of Communication), la Casa 93 Ecole de Mode (training young people from priority areas) or at DDAY (the startup event organized by NEOMA Business School). We participated in the second edition of the Price Com’une Start-up as judges following our three awards in 2016. We will also continue to share our entrepreneurial journey with as many people as possible, such as at the Fashion Tech Expo where we had the honor of presenting our French innovation.

​ Mobile in the CityWe continue our partnership with Mobile en Ville. This year, we are offering 800 km of hiking to people with reduced mobility.