CHRISTMAS MAGIC FOR OUR POP-UP STORE

CHRISTMAS MAGIC FOR OUR POP-UP STORE

Pigalle, a Parisian neighborhood steeped in urban culture, hosted the boutique éphémère Noël dof Flaneurz. From Thursday, December 12, to Sunday, December 15, you had the chance to discover or revisit our collections of Ready-to-Roll, Change your Shoes, accessoires …

/PIGALLE, PARISIAN ARTISTIC DISTRICT

 

A highly anticipated winter event, our Christmas pop-up store is making its grand return this year in Pigalle. Steeped in history, this neighborhood offers a festive and free-spirited atmosphere.

At night, it offers activities and attractions such as shows at the  Divan du Monde, Trianon or else l’Elysée Montmartre. Today, the roller-skating universe joins this neighborhood with the show Skating Pilar of the Moulin Rouge. A performance blending artistic dance and acrobatic roller skating, born from a family heritage and a passion for gliding.

© Vicentnageotte

 

Just a few steps from our Christmas pop-up shop, you will find the Playground Duperré, basketball stadium renowned for its colorful street art. Many brands have organized their shoots there: Nike, My Little Paris, Puma with the models from our collaboration. Other media have also taken advantage of the aesthetics and color gradients of this location. This court is home to many basketball players and sneaker enthusiasts. Hosting our pop-up store in this setting seemed like an obvious choice.

/THE POP-UP SHOP

 

We welcomed you to our pop-up store. To better serve you, we organized evening openings from Thursday, December 12, to Sunday, December 15. You had the opportunity to explore our collections and choose the pair that caught your eye. 

The strike did not deter the many skating enthusiasts, loyal fans of the brand, or curious passersby from stepping into our store. Arriving on foot and leaving with detachable rollers charmed them. With just a few strides, they were ready to tackle the unexpected..

Eager to understand the ecanisme, they were able to explore our space dedicated to know-how and ask their questions about the innovation to the Team. The evening openings allowed visitors to enjoy this Christmas pop-up store after a day de travail. The Rayan Nash, our musical partner for many events, enlivened these evenings filled with discoveries.

You also had the chance to discover our Ready-to-Wear line exclusively at our pop-up store. It was an opportunity to preview the brand's latest creations—and for some, to leave with them. For those who couldn't attend but are eager to get their hands on one of these pieces, we invite you to sign up for our newsletter to stay updated on our upcoming releases.

 

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