2022 RETROSPECTIVE: ONWARD TO 2023!​

2022 RETROSPECTIVE: ONWARD TO 2023!  

Each year comes with its challenges, ambitions, and achievements. We are pleased to share today the most beautiful successes of our two brands, Flaneurz and Slades. We invite you behind the scenes to discover the talents that give our detachable rollers greater visibility.

/A WIDE RANGE OF PRODUCTS

At La Flânerie (Pantin), the production workshop of the Flaneurz brand, some beautiful new products are being unveiled this year. Among the most notable is the return of the Iconique range, which was out of stock for several months due to the Covid-19 crisis and the difficulties of replenishment. Rethought by the Marketing and Supply Chain team, with new materials, we will integrate it in June. We are also evolving our grips by adding the brand logo, and launching our own wheels​

​ black release key ​ socks​

​ l’offre Change Your Shoes​ a video ​

/THE RADIANCE OF FLANEURZ

Parent brand, Flaneurz is creative, innovative, and constantly evolving. This year, our three ambassadors, Nicola Torelli, Sarah Haywood et The Stuttering Skater, were the faces of the brand. We carried out several campaigns aimed at illustrating the detachable roller in everyone's daily life. We co-produced numerous pieces of content with our partners, some of which became very viral. Ari flânant à New-York is seen by more than 16 million internet users, and Clara à Séoul surprised more than 18 million TikTok users. Around the world, we have chosen 78 personalities to collaborate and make the Flaneurz innovation visible to their communities. In order to work with them in the best way, we have this year carried out the project, led by the Communication department, to establish an affiliate program. This system allows for compensating the content creator based on the sales they support. 

We continue to release collections, allowing you to discover new models regularly. These campaigns are to be (re)discovered in the 2022 lookbook​ 

Our site undergoes modifications and additions of new features throughout the year to allow you to discover the product and make it more accessible to you. Your digital experience is at the heart of the developments driven by the Marketing and IT departments. 

Finally, the brand is participating in a collaboration between the Flipper’s Roller Boogie Palace, founded by Liberty Ross, and the artist Dr. Dre. To celebrate the 30th anniversary of the iconic album Chronic, Flippers and the artist imagine an exclusive line of roller skates, in the image of the album and the artist. They are calling on us to produce the 250 pairs of detachable rollers that the collaboration includes. It’s the timeless and singer's favorite, the Nike Air Force 1 model, that we are transforming and equipping with a Premium range. Grip, wheels, key, several elements are rethought for this collaboration. The model is revealed on November 10, on the occasion of the opening of the new London rink Flippers.

/THE ASCENSION OF SLADES

Girl brand, Slades was officially launched in November 2021. Since then, it has been making its way and expanding around the world, with many new offerings. The faces of the brand are Junior Jmss, Clover Skates and Zoé Roller Skates. Junior takes us behind the scenes of production at the Factory in April video. 106 other brand representatives collaborate with us on a daily basis. Together, we are making detachable roller skates more accessible.

Slades is investing this year Tik Tok, where our community managers take pleasure in creating content that adheres to the platform's codes. Abigaïl and then Elora work to grow this network, which currently has 175,000 subscribers, and several videos that have received over a million views. All these actions contribute to our expansion, and the brand is present in 70 countries in 2022.

We have also started our adventure on marketplaces by joining Décathlon, one of the favorite companies of the French. By adding Slades to their catalog, we are offering our vision of roller skating and our innovation. We are working to join other partner sites throughout 2023 to make it easier for you to find Slades.

/OUR KNOW-HOW, PRODUCTION

 The Operations department, which includes the two productions, the supply chain, and the design office, is evolving significantly. Processes, tools, calculation of service rates, and performance indicators for both productions: the techniques are becoming more refined. 

On the Flaneurz side, we are rethinking the chassis (the interface where our male mechanical system is attached to the plate). Transitioning to 100% recycled ABS made in France, new assembly processes, and optimizing production time are the challenges of this new chassis. The tracing, a key step in transforming your sneakers, where we determine the future location of the female mechanical systems, is also being revised. A machine is designed to improve operator comfort, optimize production time, and ensure reliability in this step. 

Hugo, in charge of Flaneurz production, organizes at La Flânerie the manufacturing of the 250 pairs involved in the collaboration with Flippers x Dr. Dré, alongside our regular production. For five months, the workshop and the team are in full swing and successfully meet this significant challenge.

On the Slades side, where production is blowing out its first candle, the challenge is to ramp up the pace and optimize production flows to ensure quick delivery of products. Mission accomplished for Clervie, the workshop manager, and the operators! 

/EVENT MANAGEMENT - BRINGING THE BRAND TO LIFE

 ​The event is part of the DNA of Flaneurz. 

In July, our association Flaneurz Roller Skating Club organizes the first edition of Meeting in Paris, an event bringing together dancers on foot and on roller skates: hikes, workshops, talks, and dance parties. More than 1000 people participate in the event, dancing and conveying the energy of the roller community. The reception for this event makes it possible to prepare for the second edition, which will take place from June 23 to June 25, 2023. All information will be communicated on the event's Instagram account. 

In September, the teams, accompanied by the Flaneurz Roller Skating Club, participate in a major event, known and recognized in the world of skating and roller dance: Skate Love Barcelona. On this occasion, skaters from around the world discover the detachable Slades rollers. 

This end of the year sees the release of the book« Roller: Live your best life » written by Najete Kada, president of the association. It is a guide to roller skating and all aspects of this sport, which also focuses on this community. We celebrate its release at the Flânerie, where you can discover it and obtain a copy. 

In December, we will be setting up at La Fabrique du Père Noël in the 4th arrondissement of Paris with the detachable Slades rollers. This is our first event that allows the general public to experience our soft mobility solution.

/THE COMPANY, OUR EVOLUTIONS

This year again, the team is expanding and diversifying. A new B2B division has been created to implement the distribution strategy for the Slades through resellers.Today, more than 40 retailers allow you to see, touch, and try the product all over the world. In Europe, Asia, North and Central America, our partners are multiplying. Making the detachable roller accessible is the major mission of this new hub.

Some talents are leaving us, notably Johanna Sanchez-Laurenté and Margot Pasquet, who have been working in the Communication department since 2016 and 2017, respectively. Others are joining us: let's welcome Léo-Paul, Héloïse, Hugo, Lou (and her service dog Prosper), Elora, Béatrice, Pierre, Axel, and Romain..

The Team always enjoys getting together for activities such as dance classes, clip and unclip contests, seminars, or nice lunches as part of our Family Fun Days, which resumed in 2022. 

The company is in constant evolution, and we are looking for talent in various sectors. If the adventure of detachable rollers motivates you, all our offers can be discovered at Welcome To The Jungle. Write your own story in the heart of Flânerie, where our offices are located.

The whole Team wishes you a very happy New Year 2023. We hope it will be prosperous and full of a few crazy projects. For our part, we hope that our news will continue to motivate you with as much pleasure as we will have in sharing it..

 

Written by Laurie