A COLLABORATION WITH FLANEURZ, WHAT DOES IT RESULT IN?

A COLLABORATION WITH FLANEURZ, WHAT DOES IT RESULT IN?

On the occasion of the release of the Chronic Skate, a pair of detachable roller skates produced by Flaneurz as part of the collaboration between the Flipper’s Roller Boogie Palace and the artist Dr. Dre, dive with us into the best Flaneurz collaborations and their genesis.

Flaneurz

/THE GENESIS OF A COLLAB WITH FLANEURZ

 

Since our founding in 2014, we have signed prestigious collaborations with shoe brands such as Veja, Puma, Reebok, Fila, but also luxury houses in white label, and some more artistic ones like the one with Dr. Dre revealed at the end of 2022. 

Imagining and carrying out the project of a Flaneurz collaboration relies on a meticulous process: 

/Understanding the needs of the partner brand. 

/Study the feasibility of the project by exploring our field of possibilities: Is it a modification of our rollers that we have already created or a new element to be imagined in co-creation (debré, chassis materials, wheels, key, etc.).

/Determine the type of collaboration (co-branding, providing our expertise in white label, events…).

/Define the type of distribution and dissemination of the collaboration: who is responsible for communication, positioning, and selling the final product... 

/Quantify the project in terms of volume, time, and cost. 

For partner brands, the possibilities offered by our expertise provide them with great creative freedom. The brand can diversify its product offering by benefiting from our patented, disruptive, unique technology that is made in France.

Additionally, a collaboration brings significant media coverage and visibility to both parties. The blending of two brand universes allows for reaching new markets and attracting the attention of the loyal community. Brands break the rules, reinvent themselves, and it is up to us to support them in this creative process.. 

For us, working with brands like Veja, Puma, Reebok, A famous luxury saddlery in Paris or an artist allows us to increase our visibility and establish our expertise. Successful collaborations between a shoe brand and our teams can also help us maintain harmonious business relationships. For example, it was following our collaboration with Veja that we opened our first professional shoe purchasing account, which allows us to regularly offer you models from the brand in Collection.  

A Flaneurz collaboration is a work that relies on each department of the company: Sales, Marketing, Communication, Operations, and Production. Each part must assess the feasibility of the project, validate the process, and produce a result..

Collaborating with Flaneurz means having the choice to customize many elements. We can make modifications to our detachable Flaneurz roller (plate, wheels, chassis, shoes) to align with the creative idea, but also work with Slades, our subsidiary brand..

At Slades, we control the production chain. The possibilities then multiply. From the shoe manufacturing stage, we can envision injecting the mechanical system directly into the sole mold, with a completely reimagined upper. Additionally, working with Slades means having the potential for greater volume thanks to our industrialization of processes and ultimately more margins.

Amedeo Abello

/VEJA x FLANEURZ

 

The collaboration between Veja and Flaneurz began in 2015. The brand offers ethical and environmentally friendly sneakers. It also sources materials and employs Brazilian workers who produce their models, designed in Paris. The first model we transformed together was the Pantanal shoe. We introduced this city shoe with a crepe sole on our Kickstarter in 2016, showcasing that beyond sneakers, we could also adapt to a more classic style. 

We then collaborate around the Veja V-10 Extra White Nautico Pekin X Flaneurz. We collaboratively envision the choices of components and the color of the rolling part so that it feels like an extension of the shoe and its shades. This collaboration has resulted in over 250 press articles, both in France and internationally. A resonant collaboration that leads us to the meeting of the two brands during a launch evening in the store. Shopping Center in Paris. An opportunity to discover many reimagined pairs of roller quads; a presentation of the two crafts as well as an exhibition of the materials from our rolling part.

/PUMA x FLANEURZ

 

The birth of collaboration Puma x Flaneurz takes place through the Candy, marketing agency and free monthly magazine, in 2018. The need? To highlight the Cali model, which is making its comeback at Puma.

We find the spirit of California in this pair, avant-garde due to the contrasting elements of its sole. When we think of California, we think of roller skates on Venice Beach. It is only natural that we imagine a roller version of the pair that marks its grand return, with a rolling part suitable for beginners (our former First range). 100 pairs are produced and given away during the launch event of the model, the Cali Roller Party. We showcase our innovation there and invite content creators to try out a few roller dance steps. 

/REEBOK X FLANEURZ

With a rich catalog of models from the 90s, Reebok decides to bring the iconic Aztrek back to life. The capsule is very exclusive, Reebok X Flaneurz was available in only 12 models on our e-shop and 35 pairs were offered by Reebok to their ambassadors. The Reebok and Flaneurz style teams are working on a capsule honoring thehistory of roller skating for Flaneurz and the vintage sneakers for Reebok. We chose to mix our two ranges of rolling parts to create an exclusive one, very light and responsive with the Iconic plate and Premium wheels. 

Reebok x Flaneurz it's also a temporary event: Mégastore. In the middle of the Reebok pop-up store, showcasing the entire range“Re-Run the 90’s”Flaneurz is taking over the first floor of the Mégastore to offer 6 roller dance workshops and showcase co-created detachable roller models. Led by our ambassadors, a large audience came to discover the foundations of roller dance to the sounds of the 90s..

Flaneurz

 

/FLIPPERS x DR.DRE x FLANEURZ

 

It is in the west of London that Liberty Ross founds Flippers. This new space, spread over two floors, can accommodate 2,500 people coming to have fun at the rhythm of the numerous organized parties. A welcoming ground for the growing roller community. The new top roller spot in London offers a unique event bringing together roller enthusiasts as well as celebrities. Liberty Ross teams up with her husband Jimmy Iovine's longtime friend, Dr. Dre, to celebrate the 30th anniversary of his first studio album: The Chronic. For this anniversary, Liberty Ross and Flaneurz are working on a customized Air Force One transformed into detachable roller skates. This pair is featured in the video. Flipper’s Skate Heist.

The inauguration of Flippers features big names like Central Cee and Usher. At the launch party for the Chronic Skates, artists such as Dr. Dre, Mary J. Blige, General Levy, etc., are in attendance.

The collaboration is carried out through Liberty Ross. The owner of Flippers wanted this pair to animate the story between Dre and roller skating. She states: “Dre and his original group NWA first emerged in skating rinks, like many hip-hop groups in the 80s. This year marks the 30th anniversary of Chronic, and we thought it would be an excellent collaboration to close the loop. The design is deliberately refined, as Dre keeps his sneakers extremely clean and fresh. These are the only shoes he wears. I decided to create a lace, a Flippers deubré, and an insole, as well as a grip under the shoe. The overall shoe remains very simple but solid.” 

Liberty Ross therefore contacted us to have her shoes transformed into detachable roller skates. Liberty's need was to use Flaneurz's expertise to create a custom piece. The variety of possibilities at Flaneurz allowed for the creation of "The Chronic Skate," a pair of Air Force Ones with specific wheels, laces, and a key. The goal was to make this iconic shoe unique. One pair requires 2 hours of work and meticulous, custom production.

For this event, 200 pairs have been made, won in a raffle or available for purchase today at one of the Flippers stores in London and New York. You also have the option to obtain this pair on NTWRK. In addition, Flippers has sent pairs to many celebrities: Snoop Dogg, LeBron James, DJ Snake, Selena Gomez, Rihanna, Drake, Kendall Jenner, etc.. 

The Flaneurz collaborations also take place in pop-up shops in prestigious locations in the capital (La Montgolfière, Le W Paris Opéra, The Renaissance Hotel), corners of department stores (Galeries Lafayette), etc... 

Demonstrating the seriousness and authenticity of a product to different communities is the goal at Flaneurz. We have engaged in collaborations with various brands. Customized projects for each and the desire to create unique pairs that reflect the collaboration. For brands, working with Flaneurz means utilizing a unique French know-how. We value this visibility to communicate our innovation. We leverage the reputation of a major sneaker brand to democratize the practice of detachable roller skating. Showing that we are actively participating in the evolution of soft mobility, a current and future challenge..

 

Written by Alexandre