Blog - NO MATTER Fall-Winter 2017 collection

“If nothing matters, everything does.”

 

No matter our age and our style, we soar, following our path. We stroll in the hidden alleys of the city, only familiar to the reckless. At the crossroad of lifestyles, convictions, values, dreams, we stand out from the crowd by moving differently. We improve our technique in the heart of the building. The aestheticism of the city is revealed by our personality and our singularity. No matter the rain, wind, snow or mist, we set the ride free. In a clandestine atmosphere, we casually break in this public space where all urbans intersect.

We are different and united, we draw our strength from our cohesion… We are No Matter.

Symbol of an eclectic society, No Matter illustrates mixed differences, and above all importance of every detail that makes us unique. This is a universal concept, about ride, no matter our identity, our representation, our aspirations, our belonging, our belief. A call to the freedom of being, no matter our tribe.

 

 

“NO MATTER”, it is 6 new models available as “Pret à Rouler” and “Change Your Shoes”.

 

Dr Martens

Founded in 1947 by Klaus Märtens and Herbert Funk, the first emblematic model is the Dr Martens 1460 (eight-holed) boot, taking its name from date of its inception: April 1st, 1960.

 

 

All the essential DNA from our 8-eye silhouette remains, like yellow stitching, grooved sides, and heel loop. But the Newton is an evolution, with a modern, sleek silhouette — minus a third of the weight. They are made with Temperley, a lightweight, full-grain leather with a soft feel. The Newton are available in Black and Red Cherry colors.

 

 

The Cavendish is an evolution of the Dr Martens classic 3-eye silhouette. Essential Doc's attitude remains, like yellow stitching and grooved sides — but the Cavendish boasts sleek, modern lines and an ultra-lightweight sole. They are also made with Temperley, a lightweight, full-grain leather with a soft feel.

 

 

Fila

Italian brand founded in 1911 by two brothers, Fila was quickly recognized by the best athletes for its materials’ quality and products’ technicity. During 80’s and 90’s, Fila was successful with its emblematic models. Today, it celebrates the retro with Heritage series.

Iconic model of the 90’s, the T1 MID is a shoe combining style and technique. This mid sneaker is in white leather, perforated at the front of the shoe, in the italian design tradition with meticulous finishes. The T1 mid is a performance shoe with its fast lacing system and its optimal support. Rubber sole provides resistance and ground adhesion.

 

 

Classic 90’s basketball sneaker, the Fila Cage has been modernized to offer you comfort and strength. This high emblematic model is made of leather with a good ankle support. The rubber, monochrome and solid sole provides a perfect finish. The Fila Cage are available in Pale Mauve and Iceberg Green colors.